Measuring Marketing When AI Makes the Click Disappear - with Gillian Hinkle of Salesforce

AI-generated answers can give buyers information without a website visit, complicating how marketing teams measure visibility and conversion. In this episode, Gillian Hinkle, Senior Director of Marketing – Demand Gen, ABM, & Growth at Salesforce, joins Emerj's Matthew DeMello to examine how teams can adapt their content and measurement practices. She discusses evaluating content for traditional search and AI-generated answers, tracking conversion by topic, and aligning website messaging with public relations and analyst coverage.

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